About Ritchie

Hey there! I’m Ritchie, and I’m excited to help you transform your life through fitness. My journey is a unique blend of finance, fitness, personal growth, and entrepreneurship, and I’m passionate about helping business leaders like you perform at your absolute best.

From Finance to Fitness

With over 20 years in the banking sector as a chartered accountant, I’ve witnessed firsthand the pressures and demands that business leaders face.
I understand how challenging it can be to balance professional success with personal well-being.
This is why I transitioned into fitness coaching—to help busy professionals like you achieve not just financial success, but also peak physical performance.

My Fitness Journey

Fitness isn’t just a part of my life—it’s at the core of everything I do. As a certified personal trainer, sports nutrition coach, metabolic conditioning coach, and pain-free performance specialist, I have dedicated my career to helping busy over-30s achieve their fitness goals.

My 12-week fitness transformation program is specifically designed to fit seamlessly into your hectic schedule, delivering maximum results without demanding hours at the gym.

Entrepreneurial Spirit

As an entrepreneur who has built a multiple six-figure consultancy business, I understand the drive and dedication required to succeed.

My experience in building a business from the ground up has taught me the importance of resilience, strategic planning, and maintaining a healthy work-life balance.

These lessons are integral to my approach in helping other business leaders optimise their physical health to enhance their professional performance.

Martial Arts Enthusiast

My martial arts background, including training with students of Bruce Lee, has instilled in me a deep respect for discipline, focus, and continuous improvement.

These principles are woven into my coaching approach, ensuring you not only reach your fitness goals but also develop the mental resilience to maintain them.

Holistic Health Approach

I believe that true fitness is about more than just working out—it’s about creating a balanced, healthy lifestyle.

My programs incorporate personalised nutrition coaching, metabolic conditioning, and strategies to ensure pain-free performance, helping you build strength, flexibility, and endurance while avoiding injuries.

Why Work With Me?

  • Tailored Programs: My fitness plans are customised to meet your specific needs and goals, whether you’re looking to lose weight, build muscle, or enhance overall fitness.
  • Efficient Workouts: Designed for busy professionals, my workouts maximise efficiency, allowing you to achieve great results in minimal time.
  • Proven Results: With over 20 years of experience and numerous success stories, I bring a wealth of knowledge and expertise to help you succeed.
  • Supportive Coaching: I’m committed to your success and will be there every step of the way, offering guidance, motivation, and support.

Personal Tidbits

Outside of fitness, I’m an award-winning author of “Body and Bank Connection,” where I explore the powerful relationship between physical fitness and financial success.

Fun fact: my journey includes a stint at Burger King, which taught me the value of hard work and resilience.

Let’s Get Started

Ready to take the first step towards a healthier, fitter you? Whether you’re new to fitness or looking to elevate your current routine, I’m here to help you achieve and exceed your goals. Let’s work together to unlock your full potential and transform your life through fitness.